BRAND NEW [WEDNESDAY]

Buy Red and save lives?

May 16, 2007

(PRODUCT) RED is a new initiative started by Bono of U2 and Bobby Shriver of DATA (Debt AIDS Trade in Africa) to raise money for the Global Fund to Fight AIDS, Tuberculosis and Malaria.

Each company involved, which includes Apple, Motorola, The Gap, American Express, Converse and Giorgio Armani, has created a product specifically for the (PRODUCT) RED brand. Yes, the companies may increase their revenue through the (PRODUCT) RED products they sell, but a percentage of that profit is given to the Global Fund to directly eliminate AIDS.

So what can you get? A Red AmEx card, a Gap T-shirt made in the African country of Lesotho from locally grown cotton, a Red RAZR phone from Motorola, a Converse shoe made from African mud-cloth, Armani wrap-around sunglasses, a special edition iPod nano, and much more. And no, not all products are red!

The power of community – all in the name of hope, health and progress. Now that’s something worth shopping for.

Go RED: www.joinred.com/home.asp

Have you entered this week's Contest yet? You could win a weekend brunch for two at Diva at the Met, yum! And did you check out yesterday's intruiging Weekend Guide?