HOT PICKS [FRIDAY]

Dress Up, Tune In

March 14, 2008

In a year where the look is tight and revealing, you can always count on Le Château to provide you with a pirate-y ruffled shirt or a high-necked Victorian blouse. And now there’s an even bigger reason to love the avante garde, made-in-Canada brand: it’s promotion of Canadian music.

Starting this month in Le Château stores across the country, the in-store playlist will showcase new and emerging talent, from the sultry, sexy chanteurs of Quebec to the underground up-and-coming sensations singing in anglais. This is stuff you won’t hear on the radio, kids, so if you’re the type that likes to engage in the dropping of obscure names, be the first to be in the know while fortifying your spring wardrobe with all the high-necked ruffled blouses you please.

Thank you (or should we say merci) Le Château, for giving Canadian artistes a break - and for making Canadian music trendy. Sometimes it needs a little boost.

Tune in at Le Château, 813 Burrard Street or 2G-701 W. Georgia Street.

See yesterday's Vancouver Trendz if you're curious as to what your fashion style is. Have you entered this week's Contest yet? Win a $100 gift certificate to White Spot.