BRAND NEW [WEDNESDAY]

It’s the Balm

March 14, 2007

Kissing is the bomb – or balm, in this case.

Balmshell is a new line of Lip Gloss, homegrown here in Canada, and it’s getting rave reviews. Women’s Wear Daily, FASHION, Flare, Marie Claire, and Vanity Fair cosmetic editors just love it.

In fact, it was one of the only Canadian companies included in the 5th Annual "Everybody Wins at the Oscars" gift bag delivered to all non-winning nominees in the major categories of the Annual Academy Awards a few weeks back.

While you may not be able to get your hands on the limited edition “Red Carpet Ready” lip gloss created especially for the event, you will be able to enjoy some of their more popular shades – "Shopaholic", "Ah the Classic!", and "Weekend in the Hamptons", to name a few.

Their gloss is sheer, non-sticky and super moisturizing with no artificial preservatives. What more could you ask for? Okay, how about a kiss from that cute guy you keep running into in your building. You’ve got the lips for it.

Balmshell, www.balmshell.com, or visit their counter at Holt Renfrew, 633 Granville Street.

Have you entered this week's contest yet? It's for a great big basket full of pampering products for mums and their babes. And did you see yesterday's epic Weekend Guide?